Monday, December 7, 2009

Game Changers - National Health Plan


Now, on to Game Changers number two – National Health Plan


While the American population has changed and continues to change rapidly, so too has the health care that it receives. For most of the past four decades, the growth in health care spending has exceeded the nation’s overall economic growth. The result is that the portion of income spent on health care has tripled over that time. And, it continues to grow - rapidly!


Despite being the global leader in health care spending, America ranks 50th in life expectancy, ranks behind most other industrial nations in infant mortality, and ranked last in a 19 nation comparison of health care quality in 2008. The US is the only wealthy industrialized nation that does not ensure that all of its citizens have medical coverage. That lack of coverage translates into an estimated 18,000-45,000 deaths annually. And, medical debt is the primary cause of personal bankruptcy (62%) in the US.


Over the past century the best way to increase health was through public health initiatives – e.g. municipal water and sewage systems. Today the best way is through personal life-style choices involving smoking, alcohol, diet, and exercise. Some 75% of US health care spending goes for the treatment of chronic disorders and about half of all chronic diseases are linked to life-style choices.


Advances in health technology have contributed to growth in spending and will continue to do so. Consider advancements in organ transplants, computerized imaging, stem cells, and pharmaceuticals. Then consider the impact that the mapping of the human genome will have on “individualized health care”. While innovation has been mind bending, experts tell us the rate of innovation in the next 25 years will increase over that of the previous 25 years by a factor of four to seven. Such innovation promises to further fuel health spending in our current delivery system.


When health care spending, technology advancement, exponential growth in senior demographics, and the increased use of health care by seniors are considered together, the issues driving America’s health care reform debate come into focus.


Over the next 8 years (2010-2018) health care spending is expected to increase 75%, from $2.5T to about $4.5T. Stated in a different way, health care spending is predicted to increase 50% faster than gross domestic product.


By 2012 half of all US medical costs will be paid by Medicare and Medicaid programs. By 2017 the Medicare fund will be depleted. There are similar issues with Social Security funding. Then there are the more recent matters related to war funding, recession, bailouts, and unemployment.


While much is said in the national debate about the uninsured (50 million) and under insured (25 million) – about 25% of US population in aggregate, the issue is less about coverage than it is about the economic burden of providing care in the existing heath care delivery system. The cost of putting a healthy blush in the cheeks of all Americans is unsustainable in the existing health system.


Health care is the top social and economic problem in America today! Is change imminent? Bet on it!


So what does all of this mean to professionals involved in the rehabilitation and fitness sectors?


An important question to ask is, “Whose voices will shape emerging federal policy?” One can safely assume that the insurance industry, big Pharma, physicians, and AARP will have influence. One can also safely assume that voices within the rehabilitation and fitness communities are likely to have little influence.


Debate and lobbying continues. It remains uncertain precisely what final outcome will be enacted. However, one thing appears certain in the context of demographics, politics, economic policy – the rehabilitation sector will likely be expected to do more for less. Such a prediction is solidly supported by the reimbursement trends of the last 2 decades.


The game is changing. Practice viability is threatened. The greatest changes are just now taking shape. They will not be implemented overnight but they will be implemented one way or another.
When games change there are a number of predictable responses by those who will be impacted by the change – surprise, denial, rationalization, depression, and giving-up are common.
But there are also the few who look change in the eye and soberly and systematically set about preparing for it with the knowledge that in doing so they will achieve competitive advantage and opportunity. In taking action sooner rather than later, they also realize that there are short term and midterm benefits that will further enhance their financial and competitive future. Some practices will not survive.


Will current services, practice patterns, treatment philosophies, utilization, professional development, productivity, profitability, and business models carry forward into the new game that others are creating, but in which you will be expected to practice? Is your practice stable today? Is it sustainable through the changes that are on the horizon? Are you prepared to practice differently? Are you prepared to do more for less? Is your practice evolving at a pace that will ensure a benficial future for yourself and those you serve?


The Blushing of America is truly a game changer that demands your awareness and action. It will impact your profession, your career, your compensation, your job security, and your family’s prosperity.

The paradox is that there is an exploding population that needs rehabilitation and fitness services to remain healthy, productive, and independant, while at the same time the finanical resouces for providing such services are rapidly being eroded by other interests.

More next post - Obesity!

All The Best!

Bob

(c) Copyright 2009
Thursday, December 3, 2009

Quotable - Truth Series

"Truth has already solved any problem you can think of." - Alan Cohen
Tuesday, December 1, 2009

Game Changers - Age Demographics


This post is the first in a series of articles that I call Game Changers. The series is derived from a presentation by the same name that I gave across the US in the fall of 2009. There are four significant trends that have collided. In the collision everything is changing.


For health, rehabilitation and fitness providers the change is like going from bowling to hockey. Hardwood is being replaced by ice. Shoes are being replaced by skates. Frames are being replaced by periods and pins have been replaced by goals. Jerseys replace shirts and a puck replaces the ball. Hey, where did those sticks, helmets, and pads come from? Is the crowd always this roudy?
The game has changed, and unless your business model changes with it your practice is rapidly becoming irrelevant, your competitive advantage is becoming compromised, and your income and investments are at risk.


The business paradigm in health, rehabilitation and fitness is not being shifted - It is being replaced!


Let's consider the first of the four game changing trends - the Graying of America...


For the last 50 years US demographers have been tracking and predicting the impact of the post WWII population explosion commonly referred to as the baby-boomers. It is a demographic group that has been calling the shots and setting the trends ever since the 1960's and will continue to do so for the next 20+ years.


The inflection point for baby-bomer retirement was 2008 - It was the year when the leading edge of the baby-boomers first moved into retirement and the numbers are increasing exponentially! If we take 2005 as a base line, there were about 35 million people over age 65. By 2015, just four years from now, there will have been a 25% increase in people over age 65. By 2025, the number of seniors will have increased by 70%!


Today's seniors are fundamentally different from previous generations. They are a generation that marched for civil rights, protested war, opposed nuclear weapons, introduced a sexual revolution, demanded women's rights, opposed big business, introduced environmentalism, embraced the digital revolution, transformed medicine and communications, leveraged globalization and world banking, created new economic models, caused the colapse of communism, inspired an economic boom unequaled in the history of man, and much more...


They are a generation that expects change, - no, DEMANDS change. And so it will be in their retirement as well. Health, personal independence, quality of life, and staying active will be priorities. They will not go quietly into long term care facilities and they will not tolerate outdated services or poor accommodations. They will not passively follow tradition. They are a generation that expects a "Disney experience" in everything they engage.


In such change lie both challenge and opportunity for those who would provide baby-boomers with health services.


Here are some facts...
> The number of seniors is growing exponentially.
> Seniors will drive opportunity and expectations in most business sectors - especially health.
> Their use of medical services will increase dramatically- the use of rehab doubles over age 65.
> Over 75% of US wealth is controlled by people over age 65 and that percentage is increasing .


Seniors have the numbers and resources to get what they want. Every health provider needs to understand what it is that they want and what is will take to provide them with it. This tremendous increase of seniors who will require rehabilitation and conditioning holds great opportunity for qualified and competitive providers.
The Graying of America is causing old agendas and priorities to be replaced. It is changing spending and services It is changing economic realities for their children and grandchildren It's big, really BIG! If this reality isn't changing your business strategy, services and operations, your finanical and job security are both at risk.


The Graying of America is a Game Changer that demands your attention. But its not the only Game Changer at work - there is more, much more and it is coming at us like a freight train!


"We've put more effort into helping folks reach old age than into helping them enjoy it."
- Frank A. Clark

More next post... National Health!

All the Best!

Bob

(c) Copyright 2009
Friday, November 27, 2009

Quotable - Truth Series

“Reason is the slow and torturous method by which those who do not know the truth discover it”
- Blaise Pascal
Thursday, November 26, 2009

Happy Thanksgiving Day

Happy Thanksgiving Day!

May you recognize your blessings and name them. Begin with family and friends...

I've had the privilege to travel to some of the poorest regions of the world during the past year - Africa, Central America, and the Caribbean. In those travels I spent time with impoverished families who survived in mud huts with dirt floors, drinking water that made them sick and even caused their children to die, with not enough food, and too little hope. But, in being surrounded by family they found reason to celebrate and even to share with a stranger...

May you too find celebration in family, old and new friends, and in sharing today and every day.

Bob
Wednesday, November 25, 2009

Quotable - Truth Series

"There are no whole truths: all truths are half-truths. It is trying to treat them as whole truths that plays to the devil." - Alfred Whitehead
Monday, November 23, 2009

Game Changers

I've had the privilege to present to over 200 therapists and trainers over the past 2 months from Boston and Adrian, to Chicago and San Diego.


The presentation, titled Game Changers, rang true for participnts and stimulated many productive conversations within Practices across the country.


It included insights into 4 intersecting national trends that represent both threats and opportunities, a look into my crystal ball as to what's ahead, a summary of business issues that leading clinics and studios are focusing on with me this season, an introduction to three dimensional marketing, and a business management matrix to bring discipline and performance to any practice.


One thing is certain, in the months ahead Practices will be run like businesses or will FAIL! There is neither time nor resources to waste.


Feedback from participants has been consistently very positive. I'll share an overview of that presentation via this blog in a series of posting over the next couple of weeks.


I hope you will find value in the series and invite you to contact me if you would like the Performance Builders Insider's Strategies for Success in 2010 and beyond.


In my next post I'll discuss the first of the four trends that are upon us and in which fatal threats and unprecedented opportunity exist side by side.


The game is changing... Are you ready for it? There will be both failures and achievement. Which will it be for your Practice, for your team, for you?


Bob


(c) Copyright 2009
Performance Builders
Friday, November 20, 2009

Quotable - Truth Series

"The reason why truth is so much stranger than fiction is that there is no requirement for it to be consistent." - Mark Twain
Wednesday, November 18, 2009

Traveling

I'll be attending the Gary Gray Chain Reaction Transformation Seminar in San Diego this week... another opportunity to meet with clients, old friends, and new friends.

There's a lot of buzz in both the physical therapy and personal training community these days around national health programs, changes in reimbursement and payor networks, erosion of profitability, cash based business opportunities, increasing competition, variable compensation, and emerging business opportunities. Those conversations have been intense during my recent visits in Hartford, Boston, Manhattan, and Chicago. They have been repeated in my conversations with clients throughout the US. I expect more of the same in San Diego. If those topics are not part of your conversations and priorities they definitely need to be!

Performance Builders' clients tend to be of the progressive type - those that sense opportunity in difficult times. Most agree that significant change and challenge is imminent in the industry. While no one has a crystal ball, its pretty obvious that whatever the outcome, providers need to prepare to do more for less while growing. That means more productivity, quality, and value with less resources consumed. That means old business models need to be replaced with new business models that hold new promise, possibility, and potency.

Performance Builders has earned a reputation for accurately anticipating change and creating opportunity in that anticipation. I'll be sharing a series of posts with you over the next couple of weeks that identify key drivers that will shape our markets and the opportunities they will present.

In the mean time, we are quietly working with our clients to leverage those opportunities and create sustainable competitive advantage.

If you are are not implementing new strategies as you move into 2010, you run a serious risk of being left behind. One thing is certain, Practices that are not run like businesses are likely to fail.

Bob

(c) Copyright 2009
Performance Builders
Monday, November 16, 2009

Quotable - Truth Series

"The voice of truth is speaking to you always. How much you hear depends on your willingness to listen." - A Course in Miracles