Performance Matters - Idea #24

Avoid taking, or needing to take, defensive positions. It's been often said that, "the best defense is a strong offense".

It's true.

Defense takes time and resources to just to maintain the status-quo. The same time and resources committed to executing offense strategies and tactics can generate competitive advantage, forward momentum, and force others into defensive positions.

One defensive move or position generally leads to another, and another. One offensive move generates new options...

Opportunities invariably favor those on offense rather than defense.

Keep in mind that in situations of "either or" a "both and" option usually exists. The best ultimate option is one that provides both offensive and defensive advantage.

Play your game, don't follow the crowd. When everyone is zigging there is generally value in zagging.

Is your business or profession fighting just to keep up? If it is it is likely you are taking defensive positions. There are options and alternatives - MANY of the them. Options for growth, reward, and influence. There is certainly one or more that will fit you just right.

Look around. Ask for advice. Listen carefully. Decide boldly. Execute aggressively. Play offense. The alternative is just defense...

Bob

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