Posts
Marketing today results in tomorrows clients/customers/patients. Marketing is the life blood of every Practice. Unfortunately marketing is not a core competency of most Practices.
Marketing is both an art and a science. Marketing takes time. Marketing takes repetition. Marketing takes patience. Prioritization and persistence are keys to success.
All marketing initiatives are not of equal value. Many marketing initiatives are frankly wasted. Keep in mind the marketing is about creating awareness and interest. It is about securing mind-share. it is about building trust and relationships.
For clinically based Practices perhaps the best marketing is the contribution of time and expertise in the community that demonstrates the professionals knowledge, skill, and personality. Doing so creates value, appreciation, loyalty, and word of mouth endorsements.
Focus on meaningful community service activities that you and your team can participate in together at both company and personal expense. Pick events and activities that showcase what it is that will be attract the kind of clients you desire.
Market continuously - you are always on stage. Marketing materials are good. Personally stated marketing messages are better. Marketing actions are best. Market!
Need help with Practice growth strategies? Give Performance Builders a call - we have innovative solutions that get results!
Bob
Copyright 2008
Performance Builders
Saturday, May 31, 2008
Tuesday, May 27, 2008
Quotable
Saturday, May 17, 2008
Performanxce Matters - Idea #17
Conduct team building activities that will help people better understand their own and each other’s gifts and potential contributions. Use those activities to stimulate conversations that will bring people to greater levels of understanding, respect, and possibility. Use those conversations to encourage one another and to position each other for success.
Here are some ideas on where to start.
Read Leadership Above the Line by Sumner.
Read The Five Dysfunctions of a Team byLencioni.
Explore the powerful tools at www.Kolbe.com
Explore Strengths Finder by Rath / www.StrengthsFinder.com
Provoke the potential of those around you. Need help? Give us a call...
Bob
(c) Copyright 2008
Performance Builders
Here are some ideas on where to start.
Read Leadership Above the Line by Sumner.
Read The Five Dysfunctions of a Team byLencioni.
Explore the powerful tools at www.Kolbe.com
Explore Strengths Finder by Rath / www.StrengthsFinder.com
Provoke the potential of those around you. Need help? Give us a call...
Bob
(c) Copyright 2008
Performance Builders
Sunday, May 11, 2008
Quotable
“The only thing that holds you back from getting what you want, is paying attention to what you don't want.” - Abraham-Hicks
Tuesday, May 6, 2008
Performance Matters - Idea #16
Encourage continually – Build on success. Work at the threshold of failure. But position people for for imminent success. Give the gift of courage by constantly encouraging.
A short story to illustrate the point...
Jaime Escalante, the teacher on whom the movie Stand and Deliver was based, tells an amazing story about a mistaken identity and the difference it made in a young man’s life.
This teacher had two students in his class who were both named Johnny. One Johnny was an excellent student, a happy child, and always had his homework completed on time. The other Johnny was always in trouble, never had his work finished, and generally made the teacher’s life miserable.
The night of their first PTA Open House of the year a mother stayed after the meeting to ask about her son, Johnny, and how he was getting along in the class. Assuming it was the mother of the “good” Johnny, the teacher replied, “I can’t tell you how much I appreciate him. I am so glad he’s in my class.”
The next day, for the first time all year, the “problem” Johnny had all his work done, he spoke up in class, and never once caused a disruption. He even volunteered to help another student.
The teacher was astounded! At the end of the day when everyone else had left, “problem” Johnny came up to the teacher and said, “My Mom told me what you said about me last night. I haven’t ever had a teacher who wanted me in his class.”
That Johnny became one of the best students the teacher ever had – and all because of a mistaken dose of appreciation!
No matter who we are and what our situation in life is, we all want and need to be appreciated."
-Source Unknown
Be Strong, Be Strong, Make Each Other Strong! - Ancient Jewish Chant
Bob
(c) Copyright 2008
Performance Builders
A short story to illustrate the point...
Jaime Escalante, the teacher on whom the movie Stand and Deliver was based, tells an amazing story about a mistaken identity and the difference it made in a young man’s life.
This teacher had two students in his class who were both named Johnny. One Johnny was an excellent student, a happy child, and always had his homework completed on time. The other Johnny was always in trouble, never had his work finished, and generally made the teacher’s life miserable.
The night of their first PTA Open House of the year a mother stayed after the meeting to ask about her son, Johnny, and how he was getting along in the class. Assuming it was the mother of the “good” Johnny, the teacher replied, “I can’t tell you how much I appreciate him. I am so glad he’s in my class.”
The next day, for the first time all year, the “problem” Johnny had all his work done, he spoke up in class, and never once caused a disruption. He even volunteered to help another student.
The teacher was astounded! At the end of the day when everyone else had left, “problem” Johnny came up to the teacher and said, “My Mom told me what you said about me last night. I haven’t ever had a teacher who wanted me in his class.”
That Johnny became one of the best students the teacher ever had – and all because of a mistaken dose of appreciation!
No matter who we are and what our situation in life is, we all want and need to be appreciated."
-Source Unknown
Be Strong, Be Strong, Make Each Other Strong! - Ancient Jewish Chant
Bob
(c) Copyright 2008
Performance Builders
