Performance Matters - Idea #18

Marketing today results in tomorrows clients/customers/patients. Marketing is the life blood of every Practice. Unfortunately marketing is not a core competency of most Practices.

Marketing is both an art and a science. Marketing takes time. Marketing takes repetition. Marketing takes patience. Prioritization and persistence are keys to success.

All marketing initiatives are not of equal value. Many marketing initiatives are frankly wasted. Keep in mind the marketing is about creating awareness and interest. It is about securing mind-share. it is about building trust and relationships.

For clinically based Practices perhaps the best marketing is the contribution of time and expertise in the community that demonstrates the professionals knowledge, skill, and personality. Doing so creates value, appreciation, loyalty, and word of mouth endorsements.

Focus on meaningful community service activities that you and your team can participate in together at both company and personal expense. Pick events and activities that showcase what it is that will be attract the kind of clients you desire.

Market continuously - you are always on stage. Marketing materials are good. Personally stated marketing messages are better. Marketing actions are best. Market!

Need help with Practice growth strategies? Give Performance Builders a call - we have innovative solutions that get results!

Bob

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Performance Builders