Game Changers – Differentiation

In changing markets its important to differentiate your superior services from those of competitors. Leading practices understand that and invest in training and marketing that validate that they are in fact different and better – not just self-made proclamations but in a truly unique service experience and result. Why? Because doing so is a Game Changer!

So what are leading practices doing to Change the Game in their markets? Here are some examples that are illustrative.

§  Evolving their messaging from “all about us” to “all about you”.

§  Evolving their focus from “our credentials” to “your benefits”.

§  Evolving their priority from “our quality” to “your value”.

§  Evolving their terminology from “insider jargon” to “straight talk”.

§  Evolving their orientation from “provider-centric” to “client-centric”.

§  Evolving their priorities from “process” to “performance”.

§  Evolving their policies from “our convenience” to “your convenience”.

§  Evolving  their presence from “our clinic” to “your community”.

§  Evolving their offering from ” treatment” to “training”.

§  Evolving their professional development  from “credentialing” to “competencies”.

§  Evolving their operations from “proficient” to “profitable”.

§  Evolving their assets from “equipment” to “employees”.

§  Evolving their recruitment criteria from “ a licensed” to “a leader”.

§  Evolving their strategy from “me too” to “my advantage”.

§  Evolving their reputation from “responsive” to “relevant”.

§  Evolving their compensation from “institutional” to “individuals”.

§  Evolving their pitch from “prescription” to “preference”.

§  Evolving their potential from “”possible” to “promise”.

§  Evolving their performance from “ordinary” to “optimal”.

And that’s just the beginning!

Differences that don’t make a distinction don’t make a difference! Distinctive differences are Game Changers! People notice distinctiveness and talk about it – as they tell their family and friends the Game continues to Change - advantage grows with distinctiveness and excellence.

So what’s the difference? ...ONLY THE GAME!

All the Best!

Bob

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Performance Builders