Play It Forward Idea #2

Idea #2. Provide each client regular tangible evidence of their gains toward their goals – that evidence could potentially be in the form of graphs, photos, video, letter, email, mementos, achievement awards, etc. Be sure it is something of perceived value and would not be perceived in any way as tacky.

Frequently recognize achievements to give clients something personal to take home and brag about. Always be sure the recognition has been earned and is authentic! This is easy to assure if you are consistently positioning the client for imminent success - i.e. encouraging them.

Again make the evidence something that they will want to share, and be able to conveniently share with family and friends - something that will provoke the conversations where they can do a little bragging and in doing so brag about your Practice.

Be sure to include your Practice logo on the evidence you share with them. Then on their next visit be sure to ask them who they shared their evidence with - doing so assures them that sharing is expected and essentially gives them permission to do so.

All The Best!
Bob

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Performance Builders