Friday, January 25, 2008

Play It Forward Idea #3

Idea #3. Routinely give your clients an opportunity to tell the story of their progress and achievement. Invite them to tell it to you, members of your team, or to someone that happens to be in your practice at the moment (e.g. another client, visitor, referral source, etc.).

Why? Because their story is too good, and your reputation to important, to leave its telling to chance.

Give your clients an opportunity to practice telling their story – help them embellish it a little (every good story gets embellished). Polish it! Give it some punch!

Remember, good stories get told and retold. They get remembered. Your client's story becomes your marketing as it is told about the community. Your client becomes your advocate! They do your marketing and feel great doing it!

Bob

(c) Copyright 2008
Performance Builders

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