Becoming Best in Practice - Part 2

Continued...


“Best” is not just about good intentions, but rather its about earnest, conscientious and focused activity that achieves a superior performance in comparison to others. “Best” is one part attitude, one part behavior, and one part achievement. It’s not about being a player; it’s about being a contender. It’s about being competitive; it’s about being the pace setter. It’s about being out front and staying there.


Yes, its about leadership.


The term “in” has connotations of holding power (the in-party), exclusivity (the in-crowd), positioning (in-the-box), and fashionable (the in-thing). But, there is more. To become Best in Practice is to surpass all that is ordinary. To be "in" is to inform, innovate, and inspire.


Traditionally, “practice” has meant the customary knowledge, operations, and behaviors of a profession. Our tendency is to adopt an egocentric understanding of “practice” and think in terms of my-practice. There is also our-practice, as in that of the greater profession; and then there is the-practice of more broadly defined health-professions. In a market of high deductables and co-pays with client interests on value and results and competitors for many disciplines competing for the same client, it is only the-practice that counts.


It is the latter, larger practice pond in which one swims and competes for market share. The stakes just got bigger!


A more insightful understanding of practice is, "translating an idea into action (praxis)".


For most professionals, practice involves the discipline of taking the same old tired ideas and putting them into the same old actions to achieve the same old results – think habits; think follow-the-leader, think prisons.


For those who are Becoming Best in Practice, ideas are fresh, big, bold, and startling.


What kind of ideas?


How about providing amazing new services that get people talking?
How about inspiring clients to market for you?
How about improving productivity by 25 percent?
How about eliminating accounts receivable beyond sixty days?
How about tripling profitability?
How about…


Now we're getting the idea!


More next post.


All The Best!



Bob



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Performance Builders