Leadership - Stories

Stories change our world.


Consider recent stories about the people of Tunisia and Egypt who seek freedom, justice and better life. 


Good leaders tend to be story collectors and frequent story tellers. 


Stories retell lessons learned. They forecast danger. They focus energy. They imagine a better future. They inspire. 


Statistics and Stories are fundamentally different. 


Statistics are heartless, easily manipulated, poorly understood, commonly ignored, and predictably forgotten. 


Stories have heart,  establish authenticity,  elicit empathy and emotion, and beg to be retold over and over again. Good stories begin with a situation (once upon a time...), establish tension (good vs. bad), then resolve it (The End). 


Great stories elicit a response.


Stories are powerful in motivating and marketing. Stories change opinions, decisions, and outcomes.


What are the stories you are listening to? What are the stories you are telling?  Which of your stories are being remembered and told over and over again. Which of your stories are changing people's lives for the better.


Leaders who are not telling stories are not leading to their potential!


All the Best!


Bob


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Performance Builders