Tuesday, February 12, 2008

Play It Forward Idea #7

Idea #7 The best marketing messages are delivered not by you, but rather by others who speak on your behalf - i.e. your advocates.

Remember the three TRUTHS we began with? Navigage back and take a second look...

Consider events that you could periodically host that would provide a no risk opportunity for people (new client prospects) to experience an example of your hospitality, knowledge, skills, service, and empowerment. Imagine events where new prospects could share conversation with people whose goals and dreams you have already benefited. Create a setting where your old clients can casually tell their story once again (brag) and feel like the expert. Provide a trusted environment where new potential clients can benefit from the experience and recommendations of your advaocates. ...people who will advocate on your behalf because they believe in what you have done for them in thier lives.

Think about what opportunities you could create – what if…

Bob

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Performance Builders

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