Play It Forward Conclusion

Well that provides an overview of the Play-It-Forward marketing strategy. Over time, you will likely discover it to be the corner stone of your marketing plan - the marketing difference that makes the difference. Of course there are many more Performance Builders strategies to provoke your practice to perform to its potential - contact us to learn more.

By the way, appointment no-shows and passive discharges (clients / patients who quit showing up) are indicators that there are opportunities for improvement in client relations. No-shows and cancelations are also evidence that one has a marketing problem! They represent people who are unlikely to be bragging about their achievement or your service.

They represent lost opportunities for your shared story to be told.

Your goal is to make every client your loyal friend and advocate by training them to Play-It-Forward.

Consider how you could build an encouraging, enriching, empowering, and emboldening Pay-It-Forward, word-of-mouth marketing strategy into your Practice.

Consider the lives you could touch if every patient / client became an advocate (marketer) for you and your Practice! Think win / win / win! The client wins, you win, and the community wins!

Encouragement + Evidence = Empowerment

A well executed "Play It Forward" strategy is just one of some 2 dozen Performance Builders strategies that contribute to the reduction of no-shows and cancelations and the increase in growth and profitability in any Practice.

I hope the Play-It-Forward strategy contributes real value in your Practice! If it does I would love to hear about your story.

All the Best!
Bob

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Performance Builders